Employee Engagement: Purpose Over Perks

Over the past few months, many business leaders and HR managers have been left scratching their heads over issues of employee retention. As the Great Resignation depletes the workforce, some businesses have pulled out all the stops to create a more attractive and enticing workplace, offering employee perks as wide-ranging as ping pong tables and […]

Create a Plan for Employee Retention

Any time you hire a good employee, then invest the time and expense to train them, you naturally want to keep them on the team for as long as possible. As such, recruiting and onboarding are just the beginning of the employee lifecycle; employee retention is just as important, and just as challenging for HR […]

10 Ways to Show Employees They Are Valued

In our new book, Unprecedented: Building a Multi-Generational Business on Trust, Respect and the Valuing of People, we provide business owners and HR teams with some signposts for enacting cultural change. Specifically, we outline some principles that can help employees feel like they are genuinely valued. That’s an important topic, one that can benefit the […]

WhiteWater Consulting Announces Launch of New Book, “Unprecedented”

HR consulting veteran Chuck Cooper has released Unprecedented: Building a Multi-Generational Business on Trust, Respect and the Valuing of People, a timely and action-oriented guide to developing a people-centric corporate culture. For over 25 years, WhiteWater Consulting’s Chuck Cooper has empowered businesses of all sizes to develop strong and resilient work cultures. Now, he has […]

Why I Wrote Unprecedented

I have been fortunate through the years to have been involved in owning small businesses and serving small business owners by providing them with clarity and peace of mind through HR solutions. I have seen companies launch and experience great success, only to succumb to the growth because they did not have a sufficient infrastructure […]

What is Conscious Culture?

These days, most business leaders agree that it’s in the company’s best interests to have happy and healthy employees. There have arisen many different models for achieving this goal, and one of the most striking is the conscious culture model. This approach has been the subject of much discussion recently; but for those who don’t […]

Creating a Culture Where People Feel Valued

It’s not uncommon to hear businesses boast about how their people are their greatest assets. While this is certainly a wholesome sentiment, it can also come across like lip service, particularly when the corporate culture does not cause people to feel valued. The good news is that some cultures really do show that people are […]

Building Trust with Your Multigenerational Team

Today’s workforce is characterized by multigenerational diversity. At most companies, you will find a combination of Boomer, Gen X, millennial, and even Gen Z employees. Each generation brings its own set of life experiences, ideas, and expectations to the table. While this diversity can be fodder for creativity within the workplace, it can also present […]

Create an Engaging Benefits Guide

One of the central functions of HR is to help employees make smart, fully-informed decisions about their benefits enrollment, and then to actually make good use of those benefits as needed. There are a number of tools that can assist you in this goal, starting with a benefits guide. In recent years, the benefits guide […]

Employee Retention in a Hybrid Work Environment

Some have deemed it the “Great Reshuffling.” Whatever you call it, there’s no denying that the pandemic has fundamentally changed the way we think about the workplace. And as work environments continue to evolve and adapt, it’s vital that HR teams respond in kind. Here’s one important question that HR leaders should be asking themselves: […]